The concept of "ICE" is catching on quickly. It is a simple and important method of contact during emergency situations.

As cell phones are carried by majority of the population, all you need to do is store the number of a contact person or person who should be contacted at during emergency as "ICE" (meaning In Case of Emergency).

The idea was thought up by a paramedic who found that when they went to the scenes of accidents, there were always mobile phones with patients, but they didn't know which number to call.

He therefore thought that it would be a good idea if there was a nationally recognized name for this purpose.

Following a disaster in London, the East Anglican Ambulance Service has launched a national "In case of Emergency (ICE)" campaign.

In an emergency situation, Emergency Service personnel and hospital staff would then be able to quickly contact your next of kin, by simply dialing the number stored as "ICE."

It really could save your life, or put a loved one's mind at rest. For more than one contact name, enter ICE1, ICE2, ICE3 etc

This is a great idea that can make a difference! Let's spread the concept of ICE by storing an ICE number in our mobile phones today!