Did you know that over 85% of world business leaders plan to digitize their companies?
Since the entire world is embracing technology and moving toward a faster future, businesses also want to ensure they’re not left behind.
Digitization can not only save a lot of time but also money. But if you haven’t tried digital strategies to upgrade your business, it can initially seem daunting.
So, here are some useful tips and tricks to help you take the first steps toward making your business more tech-friendly.
1. Understand digital protocols
Like with anything else, the introduction of digitization needs to be done properly. And this requires protocols.
The core of digitizing your company starts with planning and its implementation. So you need to understand how digitization can impact your business and help you to make it grow in the future.
Since most companies in your niche will try digitization, you have to think of quick and responsive strategies.
For example, if your company heavily relies on manual documentation and paper filing, think of ways in which you can introduce software to store those files digitally.
2. Create a website
If you already have a website, you need to keep updating it regularly. But if you don’t have one yet, it’s high time to create an interactive website that will attract clients.
One of the easiest ways of digitizing your company is to start with a simple website that looks catchy and has a fast refresh rate.
Even if you don’t know how to make a website, you can always take help from a professional web designer.
Ensure that the site has relevant pictures and captions and that the font is legible. In addition, each product should be displayed clearly, and the site itself should have a subsection dedicated to blogs.
3. Provide a mobile-optimized website
After you have created your website, the next important step is to make sure that it’s optimized for smartphones.
If your brand website loads fine on laptops and tablets but is unresponsive on phones, your customers won’t be happy about it.
Almost everyone shops online today by scrolling through their phones. Moreover, they feel more comfortable visiting websites on their smartphones instead of bigger or bulkier gadgets.
Once your site is mobile optimized, you’ll also notice that your SEO ranking will improve. This will again boost sales for your business.
4. Be active on social media
Social media marketing has taken the world by storm, and it isn’t difficult to see why. Everyone, right from teenagers to the elderly, have at least one account on one social media platform.
Whether it’s Facebook or Instagram, all you have to do is open professional accounts on these popular social media sites and start marketing your products.
In fact, sites like Facebook, Twitter, and Instagram even have dedicated tools for entrepreneurs who wish to promote their content through social media marketing. So, create short videos, post regularly, and host live sessions for the audience.
5. Incorporate cloud-based systems
Some of the most popular cloud-based systems are the Customer Relationship Management (CRM) program and the Knowledge Management System (KMS).
The main purpose of both these programs is to provide a common location for the management of selective information that your brand can use, such as Wiki pages and leads.
Based on what products and services your company offers, you can invest in more cloud-based systems to safely store your data. This will help you to send and receive documents from clients more responsibly.
6. Focus on your Google ranking
Google is generally the most preferred platform for people who wish to look up a website for online shopping. Therefore, you must pay attention to your Google search results ranking.
Almost all customers scroll through only the first and maybe the second page of the search results.
If your website is among the top results on Google’s first page, you’ll get a lot more traffic.
But if your website is located somewhere on the fourth or fifth page, you need to come up with SEO strategies to improve these rankings.
7. Distribute virtual business cards
Even today, distributing business cards is a common method of brand promotion. But giving out conventional, paper-based business cards is too common. The recipient of your cards will simply take one look and then forget about your business.
If you truly want to digitize your platform and make a mark on others, go for a digital business card.
These cards are made of metal and often contain an electronic chip that can be tapped against the recipient’s smartphone.
Or you can share your business card’s QR code and ask the other person to scan it and view information about your company.
8. Train your employees
In reality, implementing digitization ideas is much more difficult. And if your team has worked through conventional methods for years, it can take a lot more time for them to get accustomed.
This is why you must introduce regular training sessions conducted by IT experts. Hold a review after every training session to understand whether your employees are satisfied with their training.
If your existing team can’t meet deadlines or keep up with the changes, consider hiring a few extra employees to remove bottlenecks.
9. Write blogs
Another quick tip that can greatly enhance your brand value is writing blogs. Now, this might not sound like much but blogs can considerably shoot up your SEO rankings and popularity on the web.
For example, if you have a restaurant business, you can ask the marketing department to write at least two blogs per week on new recipes and methods of cooking. Or you might even hire a guest blogger.
Blogs will not only keep your audience interested in your brand, but they will also realize that your company can offer much more than just the products displayed on your website.
Over to you
Even though digitization can sound tedious and complicated, it’s actually a straightforward process. However, you need to be patient to actually see desirable results.